About an hour’s drive south of San Diego along the Baja Mexico coast, lies what was once a small fishing village called Puerto Nuevo. For many years tourist have flocked to the local fisherman’s houses to eat local Pacific lobsters, wrapped in warm flour tortillas along with ranchero beans, Mexican rice and a hot red chili sauce. Butter was a rarity in the early days and it was advisable to bring your own. Of course icy cold Mexican beers and Margaritas were used for ”washing it all down”.
If you were to visit Puerto Nuevo today, fifty years later, you would no longer see a sleepy little fishing village with shanty houses, but rather multi-million dollar restaurants and fisherman’s private homes still serving their famous Puerto Nuevo lobster dinners. It was during the early sixties that my family and I first became familiar with the Puerto Nuevo lobsters. In the late seventies after maybe a hundred trips to ”Lobster Land” I became convinced that a similar type food could be introduced in the States.