The official logo for the Shin-Sen-Gumi Group was designed in 2007 by well-known calligrapher , Mr. Hiroyuki Yamazaki. Mr. Yamazaki is most recognized for the work he has done in designing the logos and titles for "Ore No Sora" by Hiroshi Motomiya, and the box office hits "The Last Samurai" and "Hero".
The key image portrayed in the logo's design comes from the shape of Tokunoshima, which is the island where Shin-Sen-Gumi Group owner, Mitsuyasu Shigeta, and Chief Boss, Kyokucho, were born. The island image is laid out in red on the upper right portion of the logo, above the Japanese character of Magokoro, which translates as 'sincerity'. The design is intended to express our passion as it pertains to Shin-Sen-Gumi.