Our goal at Slapfish is to get people to eat more seafood. There's a seafood deficiency in the U.S. If we can make it fun and sexy again, hopefully we can get people to eat more of it. It's good for you, and it can be very sustainable.
It can be incredibly sustainable, and I think that people are afraid. There's a lot of sensationalism in the media about contaminated seafood ? mercury and this and that. It's scaring people away from eating seafood. We're trying to cut through the noise and bring people back to Real American Seafood.